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CREATIVE CONSULTANT
Art is a career advertising professional whose contributions
as a copywriter, creative director and agency principal span
three decades. His ability to capture the essence of complex
products and the companies behind them has helped to shape the
brand images of some of America’s best known and widely
admired advertisers.
After graduating from Bowling Green University in 1970, Art
worked for CBS television in New York as a page on the Ed Sullivan
and Merv Griffin Shows, and alongside Walter Cronkite on special
CBS News coverage of the Apollo Moon Landings and national elections.
He launched his advertising career as a copywriter on the Ford
Motor Company account in the New York office of J. Walter Thompson
Company (at the time it was the largest single account at the
largest office of the largest advertising agency in the world).
Art was tapped to help establish JWT’s Atlanta office in
1972. He quickly advanced to Co-Creative Director, the youngest
C.D. in the agency’s 129-year history.
In 1976 Art saw new opportunity and headed west to Dallas, Texas,
and Tracy-Locke/BBDO – the largest advertising agency west
of the Mississippi. At Tracy-Locke he spearheaded campaigns
for such national accounts as Frito-Lay, Phillips Petroleum
and Pizza Inn. In 1979 Art moved across town to The Richards
Group as it began forging its reputation as one of the most
creative agencies in America. There, he contributed his talents
to such high profile accounts as People magazine and Bennigan’s
Restaurants.
Returning to Atlanta in 1980, Art joined Cargil Wilson &
Acree, the Atlanta office of the legendary ad agency, Doyle
Dane Bernbach, to work on the Krystal account. In 1984 he ventured
out on his own to form Halperin & Company Advertising. Under
his leadership the fledgling, full-service agency grew rapidly
by attracting such blue chip clientele as IBM, Cub Foods, Prime
Cable, Home Box Office, Nynex Business Centers, Southwire, and
Freshens Premium Yogurt. Following a merger with Fricks &
Associates in 1991, Art assumed duties as the new agency’s
Senior Vice President and Creative Director.
In 1995 Art founded The Atlanta Advertising Group with the goal
of providing small to medium-size clients with the personalized
service of a nimble, fast-response, advertising and marketing
communications swat team. The Atlanta Advertising Group serves
a diverse group of consumer and business-to-business clients
ranging from frozen treats to high tech.
Over the course of his career Art has received numerous creative
awards. He is among an elite group of creative professionals
whose work is included in the Smithsonian Institution’s
Permanent Collection of The Best Advertising in America.
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