|
|
WRITER
Bob Morrison, writer, has more than 20 years advertising experience
with such companies as J. Walter Thompson, BBDO, Chiat/Day NY
and Cole Henderson Drake. To his knowledge, Bob has won more
advertising awards than any other writer in the Southeast, including
47 Gold Addies. He is one of the few writers to have been personally
hired by Jeff Goodby, Jay Chiat and Tom McElligott.
" My philosophy about advertising – in fact, all communications
- is very simple. It has to be incisive. Incisive is a wonderfully
descriptive word which means getting right to the heart or essence
of the matter-- sharp, penetrating, impactful. Advertising is
too expensive to be handled any other way."
|
|
|
